View Homes: new division presidents in Colorado and San Antonio

Ben Harris and Michael Copeland have joined View Homes as division presidents for Colorado and San Antonio, respectively, while Alyson Benn has been named vice president of corporate marketing, the Builder 100 homebuilder announced Monday.

The appointments, effective in May, expand the Colorado Springs-based builder’s senior leadership across two key operating divisions and corporate marketing, the company said in a news release.

View Homes operates five divisions in Colorado, Texas and New Mexico with products ranging from entry-level to luxury.

New division leadership in Colorado and San Antonio

Harris joins View Homes as Colorado division president after more than a decade in homebuilding sales and market leadership roles.

He most recently served four years as vice president of sales at Richmond American Homes in Denver, where he led sales operations in one of the company’s key markets. Before that, he was a sales manager at KBHS Home Loans and spent nearly eight years as vice president and regional sales manager at Pulte Mortgage.

Harris holds a degree in business and communication from Arizona State University.

Copeland takes over as San Antonio division president, bringing more than 20 years of homebuilding experience across construction, purchasing and P&L leadership.

He previously was division president at Forestar in San Antonio, where he built and led a new division from the ground up, according to the announcement. Prior to Forestar, he spent five years as Texas region president at Rausch Coleman Homes, expanding operations into 10 new markets and growing the regional team.

Earlier in his career, Copeland spent 13 years at D.R. Horton in a series of increasingly senior roles. He holds a Bachelor of Business Administration in management from Texas A&M University.

Corporate marketing leadership hire

Benn joins View Homes as vice president of corporate marketing with 20 years of marketing leadership experience, most of it in residential homebuilding.

She spent more than seven years at Century Communities, most recently as vice president of corporate marketing, where she led integrated marketing strategy for the publicly traded national builder. Before Century Communities, Benn spent more than seven years at Richmond American Homes, rising to director of marketing and operations and overseeing national and divisional marketing across 14 market regions.

Benn holds a Bachelor of Arts in journalism and communication from the University of Northern Colorado.

Why it matters for builders

The leadership moves come as private and public homebuilders work to balance growth plans with operational discipline in a higher-for-longer rate environment and persistent land and labor constraints. Division presidents in markets like Denver and San Antonio are critical to lot acquisition, spec strategy and sales pace decisions, while corporate marketing leaders are being asked to drive traffic and brand differentiation with tighter budgets.

For operators watching View Homes, the additions underscore the continued competition for experienced division-level talent and for marketers with national homebuilding experience. Builders expanding across multiple price points and geographies are placing a premium on leaders who have managed sales operations at scale, launched new divisions and run multi-region marketing platforms.

“These three appointments reflect exactly the kind of leadership depth we need to execute on the opportunity in front of us,” View Homes CEO Natasha Gandhi said in the announcement. “Ben, Michael, and Alyson each have the experience to step in and make an immediate impact and they’re joining a team that is already doing strong work.”

View Homes said it is continuing to invest in leadership depth to support its business across its core markets. The company’s five divisions span Colorado, Texas and New Mexico with a product mix that includes entry-level, move-up and higher price segments.