UWM’s ‘Bullseye 90’ offers 90-bps broker discount through Sept. 8

United Wholesale Mortgage (UWM) launched its latest pricing incentive for broker partners on Wednesday, saying it will grant a 90-basis-point discount on a large swath of loans through Sept. 8.

The “Bullseye 90” incentive allows brokers to apply the 90-bps to a single loan submission of their choice through Sept. 8. Eligible product options include all conventional and government loans, including those through the Federal Housing Administration (FHA), Department of Veterans Affairs (VA) and Department of Agriculture (USDA).

“Bullseye 90 gives mortgage brokers a meaningful pricing advantage on agency purchase and refinance loans, helping them deliver greater value to borrowers while remaining competitive in today’s market,” the announcement stated. “Loan officers can apply the 90bps to one eligible agency purchase or refinance loan of their choosing, giving them the flexibility to use it when it can make the greatest impact.”

UWM clarified that Bullseye 90 cannot be combined with any other existing incentives, such as Control Your Price or a 25-bps temporary rate buydown. To apply the new incentive, the broker must submit a credit report to UWM’s lock desk within one day of locking the loan.

It’s the latest in a series of pricing incentives launched in 2026 by the Michigan-based lender.

In May, UWM announced Refi ’86 at its UWM Live! event. That incentive, which ended June 30, applied to conventional and government refinances using PA+ or TRAC+/TRAC Lite with a FICO score of 680 or higher.

A month before that, the lender opened a week-long incentive called Purchase Boost 50, which offered a 50-bps discount to boost purchase lending during the spring homebuying season. The incentive required a 700 FICO score and could be paired with a $600 appraisal credit in some circumstances.

At the start of the year, UWM celebrated its 40th anniversary with a 40-bps incentive through Feb. 27. All loan officers were eligible for the discount through January, with LOs maintaining PRO Elite status with the lender retaining the discount through February. It covered all conventional and government purchase and refi loans.

The discounts come at a time when mortgage application demand and home sales remain subdued. But Mat Ishbia, the company’s president and CEO, said recently that he believes the market is well positioned despite the higher-for-longer rate environment.

“People think it’s slower out there. It’s actually not slower; it’s actually pretty busy across the board,” Ishbia said. “Housing is going strong, and homes are selling right now in this environment. Now, when rates drop even further, we see it kicking up even higher.”