United Real Estate adds 725 agents with Allison James affiliation

United Real Estate expanded its national network with the addition of Allison James Estates and Homes, a 725-agent, multi-state brokerage based in Port Charlotte, Florida, the company announced Thursday.

The affiliation extends United’s reach across California, Florida, Maryland, Washington, D.C., Nevada, Texas, Massachusetts and Virginia, bringing more East and West Coast coverage under its national platform.

The move follows a series of scale-focused affiliations for United. In 2025, the Dallas-based brokerage expanded with MORE Realty, adding about 900 agents across the Pacific Northwest and Southwest. In 2024, it affiliated with Premiere Plus Realty, bringing on about 1,500 agents and increasing its market share in Florida.

United positions its strategy as an alternative to traditional brokerage roll-ups by allowing large independents to keep their local brands while tapping national resources, technology and a shared agent community. For housing professionals, these models can affect recruiting, splits, tech access and competitive positioning in local markets as more independents plug into national networks.

“United Real Estate is doing things differently, and it’s really their people and collaborative broker community that will help us hit our growth goals,” Matthew Crumbaugh, the CEO of Allison James Estates and Homes, said in the announcement. “Over the next five years, our focus is on increasing agent production, and we will leverage all the tools United provides to help make that happen.”

Crumbaugh said the arrangement lets Allison James maintain its family-owned culture and brand while giving agents a broader platform to grow and build long-term wealth.

Rick Haase, the president of United Real Estate, said Allison James is “in a perfect position” to join United’s family of companies.

“Their leadership team brings both sharp business acumen and a deep passion for building on a strong legacy of success,” Haase said in a statement. “Matt, Jessica, Victoria and the entire Allison James team are outstanding additions to our organization. Together, the exchange of knowledge, experience and talent between our companies will accelerate growth and opportunities for both agents and clients alike.”

Allison James executives also expressed excitement over the training, expanded mentorship and advanced marketing tools agents will gain access through the affiliation. Among the tools Allison James agents will adopt is United’s BullseyeAI, the firm’s proprietary AI-driven productivity platform. BullseyeAI streamlines tasks such as inputting client contact data, writing follow-up messages, initiating automated email campaigns, summarizing client interactions and searching for properties via text or voice commands, according to the company.

For brokers and team leaders, the spread of in-house AI platforms like BullseyeAI signals an escalation in the technology arms race among national brokerage networks, with automated workflows and marketing support increasingly used as recruiting and retention levers.

Allison James was founded in 2008 as a cloud-based, full-service brokerage with a flat-fee, 100% commission structure designed to give agents more control over their economics. The firm emphasizes technology, education and personalized support for agents serving buyers and sellers in its eight-state footprint.

Editor’s note: This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.