Roomvu expands AI marketing platform for agents

Roomvu, a platform for residential real estate agents and brokerages, announced an expansion of its Autonomous Visibility System, a tool designed to automate online marketing and content distribution for real estate professionals.

The company said the updated system is intended to address challenges in maintaining consistent local marketing efforts by automating content creation and distribution across digital channels.

According to Roomvu, the platform uses artificial intelligence to generate a two-week content calendar using MLS listings, market data and local news. The system also includes personalization features that allow agents to create branded video content using a photo or short video clip.

“Every agent knows they should be marketing consistently — the problem is they stop after two weeks. They take a class, get inspired, post for a few days, then a deal comes in and it all falls off,” Roomvu CEO Sam Mehrbod said.

“The gap was never knowledge, it’s consistency. Roomvu closes that gap with a system that auto-generates content from live MLS data, personalizes it with the agent’s voice and face, and deploys it across every channel whether they log in or not. We didn’t build a marketing tool. We built a system that does it for them.”

The platform distributes content across multiple digital channels, including LinkedIn, X and Instagram Stories, according to the company.

Roomvu also said its Engage system uses multilingual AI tools to respond to leads through phone calls, text messages and emails.

“Roomvu brings you great visibility and shows you to be a subject matter expert in your field and location,” said Richard Silver, senior global real estate advisor at Sotheby’s International Realty Canada. “It’s an excellent choice for anyone looking to scale their authority.”

Roomvu said the platform has expanded beyond residential real estate to offer marketing tools for mortgage brokers, insurance agents and financial advisers.

The company said more than 350,000 professionals use the platform. Roomvu also reported that users save an average of 65 hours per month using the system and that 49% of consumers interacting with its AI receptionist perceive it as human.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.