Rocket Pro targets purchase growth with incentives, agent-focused tools

At Rocket Pro‘s Ignite 26 event in February, the company told its business partners that it would have a “Power Play” announcement on the first Tuesday of every month. The company is following through with that promise by announcing several incentives with the purpose of “tripling down” on purchase lending.

Following a February announcement of a three-year partnership between Rocket Pro — the wholesale lending arm of Rocket Mortgage — and Compass, Rocket Pro’s first Power Play involves the increase of its purchase credit to 60 basis points.

This can be stacked with an existing 40-bps incentive tied to transactions involving agents affiliated with Compass International Holdings brands, which include Compass, Coldwell Banker, Century 21 and Sotheby’s International Realty, among others.

Combined, the incentives create a potential 100-bps pricing advantage for brokers working with these agents, a move designed to help them compete more aggressively for home purchase deals.

In a conversation with HousingWire ahead of the announcement, Katie Fisher (formerly Sweeney), executive vice president of strategy and broker advocacy at Rocket Pro, said the incentives are part of a broader effort to provide brokers with “all the tools, all the services, all the incentives” needed to compete during the spring and summer homebuying seasons.

“Back in February at Ignite, we made a couple of commitments to the broker community,” Fisher said. “One, that we were going to double down on our commitment to them. … And our second commitment was that we were going to do everything that we could to enable their success in a purchase market.”

In addition to pricing changes, Rocket Pro is introducing tools intended to help brokers identify and expand agent relationships.

A feature within its Navigate platform is described as a “ChatGPT built exclusively for loan officers.” It will allow brokers to surface agents they’ve worked with over the past three years and generate suggested outreach, while a separate integration with Model Match is designed to identify new potential agent partners.

“Navigate is for the agents that you know and you want to work with again; Model Match is for the agents that you want to meet and get to know. And we’re going to help you do both,” Fisher said. “So we really want to make sure we’re not just giving price, but we’re giving all of the tools, trying to create a smarter and stronger way to start the purchase season.”

The company is also rolling out a suite of marketing and sales materials — including a partner playbook, presentations and social media assets — to help brokers convert these relationships into closed loans. Fisher credited Austin Niemiec‘s return to lead Rocket Pro as a catalyst for the incentives.

“We just want to empower the broker community to be as successful as possible. Compass is an avenue to do that. … Pricing incentives are a way to do that. Product variability is a way to do that,” Fisher said.