REMAX agents get Zillow Preview, Showcase in Marketing Studio

Zillow has signed an agreement with REMAX that makes its Zillow Preview and Zillow Showcase listing products available to REMAX agents nationwide through the REMAX Marketing Studio, according to an announcement on Tuesday. 

Zillow had previously announced REMAX as one of the original firms to sign up for Zillow Preview, its pre-marketing platform for coming soon listings. 

Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design. According to Zillow, together, the two products create an end-to-end listing marketing workflow focused on generating demand ahead of launch and maximizing engagement once a listing is active.

Zillow framed Preview and Showcase as part of a broader pivot toward helping agents win and convert listings, not just generate buyer leads — a notable shift from the industry’s long emphasis on buyer-side lead volume.

REMAX will integrate Zillow Showcase into its REMAX Marketing Studio platform, giving its more than 145,000 agents access to the product on a per-listing basis. That integration means agents can turn Showcase on as needed without committing to long-term contracts, according to the announcement.

Broker-owners and franchisors can also offer Showcase at scale across their networks. Zillow and REMAX position this as a way to standardize a higher baseline for listing marketing while adding a recruiting and retention lever in a highly competitive brokerage landscape.

“Agents need marketing solutions that can evolve with the shifting landscape and help deliver results for buyers and sellers,” REMAX president and chief growth officer Chris Lim said in the release. Lim said the combination of Preview and Showcase gives REMAX agents “a stronger way to compete from the very first conversation” with clients.

Bobbi Jo Price, vice president of agent sales at Zillow, said the partnership gives REMAX agents something “tangible” to show in listing presentations that differentiates them from competitors.

Showcase adoption has been growing beyond REMAX. The product appeared on 3.7% of new listings on Zillow in the fourth quarter of 2025, up from 1.7% a year earlier, according to Zillow’s Q4 2025 shareholder letter. While that remains a small share of overall listings, the more than twofold year-over-year increase suggests growing demand from agents and sellers for premium presentation, according to Zillow.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.