RealAnalytica launches AI workforce for real estate

RealAnalytica has launched Atlas Agents, an artificial intelligence (AI)-powered workforce designed to help real estate brokerages and agents automate day-to-day operations.

The launch builds on the company’s early growth in New England and expands its platform with AI agents that can handle lead follow-up, transaction management, marketing, data analysis and other recurring business tasks.

Atlas Agents is designed to centralize real estate operations by connecting CRM, MLS, email, tax data, marketing, recruiting, analytics, e-signature and transaction management tools within a single platform. The system supports more than 30 integrations and includes real estate-specific workflows so users do not have to build prompts or explain industry processes.

The AI agents can follow up with leads, analyze listings and market data, monitor transactions, identify business opportunities and complete approved workflows automatically, including recurring and multi-step tasks.

Brokerages can also create custom workflows aligned with their own operating procedures and brand standards.

According to the company, the platform is intended to handle administrative work while leaving client relationships, negotiations and final decision-making in the hands of real estate professionals.

Alongside Atlas Agents, RealAnalytica introduced a recruiting platform that enables brokerage owners and managers to identify, engage and recruit productive agents while also evaluating potential office acquisition opportunities.

The company said the platform is designed to help brokerages expand more strategically by combining recruiting tools with business intelligence.

Atlas Agents officially launches Aug. 5.

At launch, customers will have access to AI agents for lead follow-up, client engagement, listing analysis, transaction management, marketing and custom workflow automation.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.