Real Brokerage adds 65-agent Equity Realty Group in Phoenix

The Real Brokerage Inc. added Arizona real estate leader Randy Anaya and his 65-agent team, Equity Realty Group, expanding the company’s footprint in Phoenix’s Southwest Valley, the company announced.

Equity Realty Group, founded in 2009 as an independent brokerage, is known across Avondale, Goodyear, Buckeye, Litchfield Park and Tolleson for its bilingual services and relationship-based business model. The team closes about 420 home sales a year, totaling $191 million in sales volume, according to the announcement.

The move gives Real a larger presence in one of metro Phoenix’s more affordable growth corridors, an area that has drawn both first-time buyers and investors in recent years as buyers have been priced out of Phoenix’s urban core. For competing brokerages and teams, the deal underscores the pressure to align with technology-focused platforms that promise lower overhead, revenue share and equity incentives while still supporting local culture and lead generation.

“The industry is shifting, and I believe technology-based brokerages represent the future,” Anaya said in the announcement. “Real has built a business model that is proving successful at scale and creating meaningful opportunities for agents. Just as important, their values mirror ours, which made Real the best fit for our team.”

Anaya earned his real estate license shortly after high school, following in the footsteps of his father, who was recognized as Arizona’s first Hispanic broker. He built Equity Realty Group around faith, family and the idea that both agents and clients should be treated like family, the company said.

Jason Cassity, Real’s chief growth officer, framed the partnership as a values and market fit play rather than just a headcount gain.

“Randy has built an impressive organization. His leadership, deep market knowledge and commitment to serving families across the Southwest Valley align perfectly with Real’s values. We’re excited to welcome Randy and the entire Equity Realty Group as they continue to scale, now powered by our platform,” Cassity said.

For Real, which reported more than 33,000 agents across all 50 U.S. states and Canada, adding a mid-sized, high-production team in Phoenix fits a broader industry pattern: national, cloud-based brokerages using stock, revenue share and tech stacks to attract independent broker-owners who may be squeezed by commission lawsuits, margin compression and shifting lead costs.

For agents in markets like Phoenix, the decision calculus increasingly centers on platform economics and support. A 65-agent team producing roughly $191 million annually can gain leverage on technology, marketing and compliance by plugging into a national brokerage, while potentially trading some brand independence. On the flip side, existing Real agents in the Southwest Valley gain access to a bilingual, locally entrenched team that already has systems and community relationships in place.

Real describes itself as a “real estate experience company” that is integrating brokerage, mortgage and closing services into a single, tech-enabled platform. For housing professionals, the combination of end-to-end services with team-based expansion suggests continued consolidation around a few large, virtual-first brokerages with the capital and technology to support bundled services and cross-selling.

The company cautioned that statements about agent growth and expected home sales volume are forward-looking and subject to risks, including real estate market slowdowns, economic downturns and Real’s ability to attract and retain agents, as disclosed in its Canadian securities filings.

Why it matters for housing professionals

For team leaders and independent brokers, Anaya’s move highlights a live strategic question: stay independent and absorb rising costs for technology, compliance and lead generation, or join a scaled, tech-based platform to share those costs and tap into additional income streams. For lenders, title companies and other vendors, Real’s growing presence in the Southwest Valley signals where partner coverage and recruiting efforts may need to shift as more production concentrates under national, virtual brokerages.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.