NextHome targets vendor sprawl with new tech stack options

Real estate franchisor NextHome has rolled out a new strategic growth model aimed at large, high-performing brokerages and multi-office operators that are struggling with rising technology costs, vendor sprawl and shrinking margins, according to an announcement on Wednesday.

The firm said the framework is built for operators that have already achieved scale but need a more sustainable way to run their businesses amid today’s market and regulatory pressures.

“Many large operators, particularly those within legacy franchise systems or long-standing independent models, have built incredibly successful businesses,” Charis Moreno, chief revenue officer at NextHome, said in the announcement. “But it’s becoming harder and more expensive to keep those businesses running profitably and smoothly through traditional models. We built this to help simplify the day-to-day so brokers can get back to focusing on their people, their culture, and the growth of their business.”

The model offers two technology paths under a single five-year agreement: a Full Tech Stack and a Lite Tech Stack.

“In today’s environment, every dollar and every hour matter,” Keith Robinson, co-CEO of NextHome, said. “Brokerage leaders are looking closely at where they’re spending money, where they’re losing time, and whether the systems around them are truly helping the business grow. We built this model to reduce some of that pressure and create a path that feels more sustainable long term.”

The Full Tech Stack option is designed to consolidate core brokerage systems into one environment, including CRM, marketing tools, CMA software, transaction management and other operational platforms.

The Lite Tech Stack is built for operators that want access to the NextHome brand, support and resources but either already have core technology in place or need to keep costs lower and avoid overlap.

“The future of real estate is not one-size-fits-all,” James Dwiggins, co-CEO of NextHome, said. “Large-office operators shouldn’t have to choose between scale and simplicity. Different brokerages have different needs, and we wanted to build something flexible enough to support their reality while still protecting the culture and independence that make those businesses special.”

As of year-end 2025, NextHome supported more than 550 offices and more than 5,000 agents nationwide. The network closed more than 30,000 transactions in 2025, representing approximately $11 billion in sales volume, according to the company.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.