New American Funding adds One Goal Mortgage to grow Nebraska, Iowa footprint

New American Funding (NAF) expanded its Midwest footprint with the launch of One Goal Mortgage powered by NAF, a new branch serving the Omaha, Nebraska, metro area and southwest Iowa, the company announced this week.

The move gives the California-based independent mortgage lender its first physical branch presence in Nebraska. The One Goal Mortgage team joined NAF in early 2026 and will operate alongside existing teams in Glenwood and Council Bluffs, Iowa.

The branch is led by producing area sales manager Rachel Pierce, who brings 17 years of mortgage industry experience. She and her team, which collectively has more than 50 additional years of mortgage expertise, focus on purchase, refinance and renovation financing through relationships with real estate agents, homebuilders and financial advisers across the region.

HousingWire Mortgage Rankings data shows that Pierce did $52.7 million in mortgages, with an average loan size of $256,000 across 206 units.

“After nearly a decade with my previous company, I spent more than 16 months carefully evaluating where I wanted to take the next chapter of my career and my team,” Pierce said in a statement. “New American Funding stood out for its unwavering commitment to championing the originator, investing in forward-thinking technology, and building a culture centered on teamwork and a high level of support.”

One Goal Mortgage offers conventional and government loan programs, as well as nonqualified mortgage (non-QM) and specialty products for borrowers with complex financial profiles, according to a press release. The team also has access to new-construction financing, medical professional loan programs and NAF Cash, an affiliated company that allows buyers to make cash-backed offers in competitive markets.

Pierce is joined by home mortgage advisers Meggan Jensen and Kelli Lichty; loan officer assistants Krystal Ameson, Amanda Shannon and Kolin Brace; senior processor Elisha Konecky; and production assistant Sammie Pierce.

Greg Griffin, regional manager of strategic growth and retention at New American Funding, said the hire fits into a broader regional growth strategy.

“New American Funding’s Midwest region is excited to welcome One Goal Mortgage Powered by New American Funding to our growing family,” Griffin said. “Led by Rachel Pierce, the team brings strong leadership, energy, and a clear commitment to excellence that aligns perfectly with New American Funding’s vision. The first time I met Rachel and her team, I knew they were the missing link.”

NAF reportedly services more than 277,000 customers representing $72 billion in unpaid principal balance and operates more than 300 locations nationwide. According to data from Inside Mortgage Finance, the company ranked No. 29 nationally with $16.33 billion in volume in 2025.

The company has announced multiple leadership changes at the regional level in the past year.

In October, it hired Nathan Ballentine, formerly of Wachovia/Wells Fargo and Movement Mortgage, as regional vice president in South Carolina. In August, Tim Sorenson joined NAF to head up lending and recruiting efforts in the Southwest, having previously served for eight years at Rate. And in July, Tony Blodgett and Andy Pettola came aboard as regional retail business managers, overseeing more than 270 branches and a sales force of nearly 1,400 loan officers and branch managers.