NAIOP pivots to Commercial Real Estate Development Association

NAIOP has rebranded as the Commercial Real Estate Development Association (CREDA), a name change the group says better reflects its role as an advocacy and education hub for commercial real estate developers, owners and investors, according to a Wednesday announcement.

The Herndon, Virginia-based trade group, founded in 1967, represents more than 21,000 members through 55 chapters across North America. The organization said the new name clarifies its work to policymakers, business leaders and the public as it continues to focus on commercial real estate development.

The Commercial Real Estate Development Association’s members span a wide range of property types, including multifamily housing, retail, logistics and fulfillment facilities, office, mixed-use projects and data centers, according to the announcement. The rebrand is intended to signal that breadth as capital and development continue to shift between sectors in response to interest-rate policy, e-commerce trends and changing workplace demand.

The association said its mission remains centered on advocacy, research, education and networking. It plans to continue its role as a lobbying voice on land use, tax, environmental and infrastructure policy at the local, state or provincial, and federal levels, while providing professional development and market insight to members.

“For nearly six decades, our association has been the trusted advocate and convening force for commercial real estate,” 2026 association chair Celeste Tanner, who is president and chief development officer of Denver-based Confluent Development, said in an announcement. “While our name is changing, our mission remains the same: advancing commercial real estate development through advocacy, research, education and connections that help our members succeed and strengthen the commercial real estate industry.”

President and CEO Marc Selvitelli said the new name is intended to align more closely with the work members do in communities across North America.

“Our members are creating the housing, workplaces, logistics networks and digital infrastructure that people and businesses depend on every day,” Selvitelli said in the release. “This new name more accurately reflects who our members are, what they do, and the value they bring to communities across North America.”

The rebrand follows a multiyear, research-driven process that included member engagement, stakeholder interviews, focus groups, surveys and strategic planning, the association said.