Martha Stewart, Trex team up on outdoor living for remodelers, builders

WINCHESTER, Va. — Trex Company has formed a brand partnership with Martha Stewart to promote composite decking and outdoor living products, a move aimed at driving higher-end exterior upgrades among homeowners, the company announced.

The collaboration grew out of Stewart’s decision to use Trex decking, railing and other products in an outdoor renovation at her Bedford, New York, property, according to the announcement. That project is now the centerpiece of a broader content and marketing push built around design guidance, product selection and the contractor–homeowner process.

For homebuilders and remodeling firms, the tie-up pairs one of the most recognizable home-design personalities with what Trex describes as the world’s No. 1 brand of wood-alternative decking and residential railing. Trex products are sold through more than 6,700 retail outlets across six continents.

Under the agreement, Stewart will collaborate with Trex on educational and inspirational content that walks through the deck planning journey, from layout and aesthetics to product specs and installation considerations. The companies plan to share updates, behind-the-scenes footage and design takeaways from the Bedford project throughout the summer on Trex.com and across both brands’ social channels.

The Bedford outdoor space, now under construction, will showcase a mix of Trex products, including Trex Transcend Lineage decking, Trex Select aluminum railing, a custom Trex Pergola and Trex Outdoor Deck Lighting. Trex said Stewart personally curated the package to balance appearance, long-term performance and sustainability, a key selling point for many production and custom builders trying to meet buyer expectations on durability and environmental performance.

“Partnering with Martha Stewart feels incredibly natural,” Jodi Lee, senior vice president of marketing for Trex, said in the release. “She is the trusted authority on all things home, and Trex is the most trusted authority in outdoor living. Together, we aim to give homeowners the confidence to create beautiful outdoor spaces with the right guidance and products.”

Stewart said she chose Trex in part because of the company’s focus on design options and recycled content. “Their attention to detail, design versatility and wide range of products make it easy to create outdoor spaces with the warmth of wood and far less upkeep,” she said. “I also value that Trex prioritizes sustainability by using recycled and reclaimed materials, proving homeowners don’t have to sacrifice beauty, quality or performance to make a responsible choice.”

Trex emphasized that Stewart is closely involved in design and product decisions for the project, with the company’s TrexPro contractors handling installation. “She was deeply involved in every detail and extremely intentional about balancing elevated aesthetics with sustainability and long-term performance,” Mike Onderko, senior director of product management for Trex, said.

Why this matters for builders and remodelers

The partnership underscores how outdoor spaces remain a key battleground for differentiation in both new-home construction and large-scale remodeling. Higher interest rates have slowed transaction volume but pushed more households toward stay-in-place upgrades, with decks, patios and outdoor kitchens among the top-ticket exterior projects.

For production builders, the collaboration is likely to push more consumers toward composite systems and aluminum railings instead of pressure-treated lumber, especially at mid- to upper-price points where buyers follow design media and influencer trends. That can reshape option menus and supplier negotiations as more buyers come in asking for specific SKUs or finishes they see in Stewart-branded content.

For remodelers and design-build firms, the Trex–Stewart project will effectively serve as a case study in premium outdoor living — one that homeowners will be able to reference in consultations. The focus on planning, product mix and working with qualified contractors may also help set expectations around budget, lead times and trade coordination for complex outdoor rooms that incorporate lighting, shade structures and integrated furnishings.

Trex, which has been named to sustainability and “most trusted” brand lists by multiple outlets in recent years, is also leaning into ESG themes that resonate with institutional investors and municipal stakeholders on larger developments. Builders working in jurisdictions with green-building incentives or HOA-driven design controls may find it easier to justify composite systems when consumers see them framed through a mass-market lifestyle brand.

The companies encouraged design professionals and homeowners to follow progress on the Bedford project via Trex’s Instagram account (@trexcompany) and Trex.com, where additional design resources and product details are available.