Lacey Conway named SVP at HomeServices of America

Lacey Conway has been appointed senior vice president at HomeServices of America, expanding her role across the company’s national brokerage and homeownership services platform, according to an announcement on Wednesday.

In the announcement, HomeServices of America said Conway will join the corporate leadership team and work closely with operating company leaders and their executive teams to support growth, culture and talent strategy across the network.

In her new role, Conway will focus on the value propositions that attract and retain top producers and managers, the company announcement said, with an eye toward long-term performance across HomeServices’ varied markets. 

Conway has one of the industry’s more diverse leadership résumés. She previously served as CEO of Latter & Blum, one of the largest independent residential brokerages in the Southeast, then moved into a senior leadership role at Compass after Latter & Blum was acquired by Compass in 2024. Most recently she was president of Long & Foster, a HomeServices of America company. 

“One would be hard-pressed to find a residential real estate brokerage executive with Lacey’s depth and breadth of experience,” Chris Kelly, president and CEO of HomeServices of America, said in the announcement. “Her trajectory has been extraordinary, and we are all extremely pleased to have her support our many enterprise initiatives.”

Conway said that in her new role she is focused on leveraging the breadth of the HomeServices network to enhance both consumer and agent experiences.

“I am humbled by the opportunity to work alongside what I believe to be the industry’s most prolific, experienced leadership team,” Conway said. “Chris [Kelly] has pieced together a senior team of individuals with diverse backgrounds and experience, who are working to further both the customer and agent experience alike. I’ve no doubts that we will be positively impacting our industry.”

Conway steps into the senior vice president position as part of a broader leadership transition. The role aligns with the shift of longtime executive vice president Candace Adams into a senior advisor position with HomeServices of America. The company said Conway and Adams will work together to advance HomeServices’ positioning as a national brokerage that offers a suite of homeownership services — including brokerage, mortgage, title and insurance — under one umbrella.

“I want to sincerely thank Candace for her years of exceptional leadership and the lasting impact she’s had on HomeServices,” Kelly said. “She has been instrumental in shaping our organization and I’m grateful that she will continue to share her expertise in a senior advisor role for the benefit of our leadership team and the broader enterprise.”

In 2025, HomeServices of America closed 212,810 transaction sides totaling $135.91 billion in sales volume according to RealTrends Verified Data. This performance earned the firm the No. 4 rank in the nation in the 2026 RealTrends Verified Rankings.

This article was written by Brooklee Han and generated with the assistance of HousingWire Automation. It was reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.