Keller Williams launches KW Modular agent community

Keller Williams Realty launched a new agent community focused on modular housing, aiming to give its North American agents training, certification and industry connections to work more effectively with factory-built homebuilders, landowners and developers.

In an announcement on Monday at its Mega Agent Camp, Keller Williams launched its KW Modular community. The initiative is open to KW-affiliated agents across North America.

The firm said the community is designed to help agents pursue opportunities in the modular housing market, including transactions involving land, development and factory-built homes.

“Modular housing gives agents another way to expand how they serve buyers, landowners, builders, and developers,” Scott Malouff, the community leader of KW Modular, said in a statement. “Our goal is to give KW-affiliated agents the knowledge, relationships and resources they need to confidently participate in this emerging segment of residential real estate.”

The launch comes as labor shortages and affordability pressures push more builders and investors to evaluate off-site and factory-built construction as a way to add supply while managing costs and timelines. For brokers, understanding where modular products fit into local zoning, financing and appraisal frameworks has become a strategic competency in certain growth markets.

How KW Modular is structured

KW Modular is built around three pillars for education, connection and certification, according to the announcement. These pillars are designed to provide agents with specialized training and tools, connect them with a  national network of agents, modular builders, developer and vendors and to provide them with advanced training and certification opportunities.

The community will offer training on modular housing transactions, land acquisition, development processes, financing and builder relationships. It will also connect agents with modular builders, developers, vendors and other professionals active in the space.

“Before launching KW Modular, I spent nearly two years touring modular factories across four continents, and what I saw convinced me that factory-built homes can play an increasingly important role alongside site-built construction,” Malouff, who is also the founder and CEO of Malouff International Group, a Keller Williams–affiliated real estate team based in San Antonio, Texas, said. 

“With labor and affordability challenges putting pressure on construction, factory-built housing is creating new opportunities to bring greater efficiency, consistency, and predictability to the building process,” he added.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.