Huntsville Realtors names Tiffany James CEO to lead ValleyMLS

The Huntsville Area Association of Realtors (HAAR) has appointed association veteran Tiffany James as its next chief executive officer, the trade group said Monday. She will lead both HAAR and its wholly owned multiple listing service, ValleyMLS, which together serve nearly 5,000 real estate professionals across North Alabama.

In the new position, James will work with HAAR and ValleyMLS leadership, brokers, Realtors, subscribers and local partners to sharpen member services, support professional standards and expand the organization’s role in regional housing and business conversations. 

James brings more than 20 years of experience in Realtor association leadership, communications, advocacy, governance and member engagement, according to the association’s announcement. Most recently, she served as CEO of the Fort Collins Board of Realtors in Colorado, where she led strategic and operational initiatives, broadened partnerships and added non-dues revenue streams, including technology and modernization projects such as a new website and association management system

Before Fort Collins, James held senior leadership roles at the Greater Las Vegas Association of Realtors. There she launched the group’s first communications department and helped position the association as a regional source for housing data and media engagement, a function that has become more important as real estate policy and market conditions draw increased public scrutiny.

“Tiffany brings exactly the kind of forward-thinking, relationship-centered leadership HAAR needs for this next chapter,” Regina Mitchell, president of the Huntsville Area Association of Realtors, said in a statement. “Our region is growing rapidly, our members are navigating a changing real estate environment, and HAAR must continue to elevate its role as a trusted resource, advocate, educator and industry leader.”

James said she plans to prioritize relationships with brokers, agents, subscribers and community partners as she steps into the role.

“The strength of HAAR and ValleyMLS starts with the people they serve, and I am looking forward to building strong relationships with the brokers, Realtors, subscribers, staff and community partners who are shaping North Alabama’s future,” James said in the announcement. “This is a market with extraordinary momentum and an association with an incredible opportunity to help shape the future of real estate services, professionalism, advocacy and market leadership.”

She is scheduled to begin as CEO at the end of July.

This article was written by Brooklee Han with the assistance of HousingWire Automation, then reviewed by a HousingWire editor before publication.