Howard Hanna launches luxury agent referral network

Howard Hanna Real Estate Services has launched the Luxury Circle of Excellence, an invitation-only referral network for its top-performing luxury agents across 15 states, the company announced Friday.

The membership collective is designed to connect an elite cohort of agents who specialize in high-end properties and to deepen Howard Hanna’s penetration in upper-tier markets along the Eastern Seaboard and Midwest, according to the announcement.

Agents are invited to the Luxury Circle based on sustained performance in the luxury segment, specifically a track record of at least 10 sales above $1 million over the past five years, according to the announcement. The firm said the inaugural class includes agents who rank among the nation’s top luxury producers.

“Howard Hanna has always been built on relationships, and this initiative tailors that philosophy to our agents who are expertly advising the most discerning clients,” Hoby Hanna, the CEO of Howard Hanna Real Estate Services, said in the release. “Membership is not about volume, it’s about legacy and leadership.”

Leading the initiative is Mollie Hanna Lang, who has joined the company as director of luxury marketing and marketplace operations to support ongoing luxury growth. Lang said the group “collectively raise[s] the standard of what it means to represent Howard Hanna in the luxury space.”

The program aims to give members access to curated market intelligence, specialized programming and a structured channel for high-net-worth referrals and cross-market exposure, according to the company. 

The company’s 2025 luxury performance included $583 million in sales in Charlotte, $494 million across Long Island and $235 million throughout suburban New York, according to the announcement. 

The Luxury Circle of Excellence was formally introduced this week at Luxury Summit NYC, a two-day, invite-only gathering in New York City hosted in partnership with Luxury Roundtable. The event brought together the company’s leading luxury agents for networking and programming focused on real estate, design, hospitality, art and fashion.

“Celebrating this launch in New York City was a strategic decision. We are sending a message about our greatest competitive advantage – our powerful referral network – in the country’s most competitive market,” Lang said.

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