Homebuilding veteran David Assid joins First America Homes as Houston division president

First America Homes, the homebuilding division of Texas real estate developer The Signorelli Co., has hired homebuilding executive David Assid as division president for the Houston region, the company announced.

Assid will oversee operations across the builder’s communities in the Greater Houston area. He brings more than 37 years of homebuilding experience and joins the firm as it looks to expand in one of the most competitive housing markets in Texas and the U.S. In his new role, Assid will focus on broadening First America Homes’ product offerings and strengthening the company’s position in central Houston communities and established submarkets.

Most recently, Assid served as Houston division president for Chesmar Homes. Before that, he spent 24 years with Toll Brothers, moving from project management roles in Dallas-Fort Worth to senior executive leadership in Houston, including division president. At Toll Brothers, he oversaw significant growth in the Houston division and helped expand the company’s portfolio.

Earlier in his career, he held key roles at General Homes and Huntington Homes, managing construction across multiple communities and leading teams delivering luxury home projects in Dallas-Fort Worth. His career has included positions as construction manager, project manager, senior project manager, division vice president and division president.

“We’re excited to welcome David to First America Homes; I don’t think we could have found a more perfect leader for our ambitious plans for this dynamic market,” John Winniford, president of First America Homes, said in a statement. “David brings an abundance of industry knowledge and experience in the Houston MSA. These intangibles will serve us well as we pursue enhancing brand awareness and increasing market share.”

First America Homes builds in major Texas markets, including Houston, San Antonio and Dallas-Fort Worth. The builder was recently ranked as the 64th-largest private homebuilder in the U.S. and is recognized in the Builder 100 rankings. The company has constructed more than 4,450 homes across Texas and is in expansion mode, having recently opened a Dallas-Fort Worth office and acquired lot positions in the Austin area.

“As a privately owned company, First America Homes is a business driven by strong values and a focus on what matters most – delivering quality products and helping buyers achieve their dream of homeownership,” Assid said. “I am excited to contribute to its growth and success.”

First America Homes leverages The Signorelli Co.’s master-planned development platform. The company currently has 30 active communities and 15 additional communities planned.

The Woodlands, Texas-based developer currently has 13 master-planned communities in development, including Austin Point, a 4,700-acre residential and mixed-use project in Fort Bend County. Valley Ranch, a 1,400-acre community in northeast Montgomery County, includes more than 2,000 single-family and 1,000 multifamily homes, with additional single-family neighborhoods underway.