HomeAdvantage partners with Valley First on real estate rewards

HomeAdvantage has partnered with Valley First Credit Union to offer a real estate rewards program and cash-back incentives to the California credit union’s 80,000 members, the companies announced on Monday. 

Under the agreement, Valley First members will gain access to the HomeAdvantage Real Estate Rewards Program, which pairs homebuyers and sellers with a network of vetted real estate agents and provides a post-closing Cash Reward equal to 20% of the participating agent’s commission on qualifying transactions.

Modesto, Calif.-based Valley First, a $1.1 billion-asset cooperative founded in 1949, serves members across 12 counties in the Central Valley through eight branches. The partnership fits a broader trend of credit unions expanding beyond traditional deposit and lending products to wrap real estate search, agent matching and incentives around mortgage offerings to improve member retention and capture more purchase business.

The HomeAdvantage platform for Valley First will include a co-branded website where members can search active listings and neighborhood data, view home value estimates, save favorite homes, create custom property searches and connect directly with participating agents, according to the announcement.

“We are thrilled to welcome Valley First Credit Union to the HomeAdvantage family,” Stephanie Smith, vice president of operations at HomeAdvantage, said in the release. “Our shared commitment to delivering exceptional member value makes this partnership a natural fit. Together, we look forward to helping Valley First Credit Union members navigate one of life’s biggest financial decisions with confidence while providing meaningful savings along the way.”

HomeAdvantage said the program is designed to simplify the home search and transaction process by combining technology with human guidance. Eligible members who use a participating HomeAdvantage real estate agent can receive the 20% commission rebate after closing, subject to program terms and state regulations.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.