FSBO.com launches loan officer portal for consumer-directed listings

FSBO.com on Wednesday announced the launch of a new loan officer portal designed to integrate mortgage professionals earlier into the for-sale-by-owner (FSBO) home selling process, as the company looks to create a more structured and collaborative transaction model.

The platform allows loan officers to assist sellers with listing creation, marketing and buyer screening, while also guiding financing from the initial listing through closing.

The company — which was acquired by FSBO Holdings, led by NEXA Lending CEO Mike Kortas and Homepie CEO Brad Rice — said the tool is intended to bring greater consistency and predictability to FSBO transactions, which have traditionally been more fragmented than agent-led deals.

More than 300 loan officers from NEXA Lending have already signed up to use the platform. Kortas, who is also CEO of FSBO Holdings, told HousingWire that many joined before seeing the product and are paying a monthly subscription fee of $299.

Kortas said he is personally training these loan officers on how to use the system, drawing on strategies he used earlier in his career.

“This is exactly what I did, this was my marketing when I was a top loan officer in the country,” Kortas said, describing the approach as loan officer-led marketing that brings in both buyers and sellers earlier in the transaction.

Through the portal, loan officers can help sellers create and optimize property listings, set timelines, ensure prospective buyers are preapproved and promote properties. Sellers can post a basic listing for free, but upgraded listings — including additional photos, descriptions and tools — are unlocked when working with a loan officer on the platform.

“Loan originators have always been behind the scenes guiding deals, solving problems, and helping transactions get to the finish line,” Rice said in a statement. “What FSBO.com is doing is bringing that value to the forefront, where it belongs, and allowing loan officers to play a more visible, impactful role from day one.”

Kortas said that FSBO.com’s website infrastructure was completely rebuilt while preserving existing pages to maintain search traffic, which he said currently stands at about 50,000 monthly unique visitors. With loan officers driving additional activity, he said the company expects traffic to exceed 300,000 monthly users by mid-summer.

The platform is structured to be loan officer-centric in its early stages, with a separate agent-facing portal planned for a later release. Kortas said loan officers are expected to bring real estate agents into transactions, rather than replace them.

“Loan officers can refer their real estate agents business instead of the other way around,” he said. “This draws a tremendous amount of listings to Realtors.”

Industry participants have increasingly explored hybrid approaches that blend self-directed selling with professional support, particularly as affordability pressures and elevated mortgage rates reshape buyer and seller behavior.

Kortas argued that most FSBO transactions ultimately fail, and said the portal is designed to connect sellers with agents when needed. Under the model, loan officers can introduce sellers to agent partners early in the process, often offering full-commission listings while also attempting to find a buyer directly.

“It becomes a race of who can find the buyer first,” Kortas said, adding that agents typically still secure the buyer in most cases.

The company said it plans to expand that hybrid approach with the upcoming launch of “FSBO Pro Agent,” a service that will allow sellers to transition from a self-managed sale to full-service agent representation within the same platform.