Constant Contact launches marketing platform for real estate

Constant Contact has launched Constant Contact for Real Estate, a marketing platform that the firm said is designed for brokerages, franchises, associations, MLSs and agents that layers enterprise controls on top of individual agent tools.

The company announced the product on Wednesday, positioning it as a way for real estate organizations to standardize marketing and brand usage while giving agents direct access to AI-assisted content creation, email, automation and integrations with the systems they already use.

Constant Contact said the platform lets organizations manage templates, brand standards, education and adoption from a central environment while monitoring usage and engagement across accounts, according to the company announcement.

“Real estate has always been a relationship business, and that hasn’t changed in the AI era — if anything, it matters more,” Jim Mandala, vice president of strategic verticals at Constant Contact, said in the announcement. “Marketing should be the thread that connects the technology real estate professionals already rely on, and that’s exactly what we set out to deliver.”

Constant Contact said the real estate-specific experience is the result of a two-year, cross-functional initiative spanning product, engineering, UX, partnerships, customer success, marketing, sales and executive leadership. Key elements include:

• Multi-level account structures to support brokerages, franchises, teams and individual agents
• Centralized management of brand templates, assets, education and adoption programs
• AI tools to help real estate professionals create and automate marketing faster
• Enterprise-grade marketing, AI and automation capabilities accessible at the agent level

The platform connects into common real estate workflows through integrations with CRMs like BoldTrail, Lofty and Follow Up Boss, as well as design tools like Canva and content solutions such as HousingWire’s Keeping Current Matters. 

The launch comes as more real estate firms look for connected technology ecosystems instead of isolated tools, in part to reduce complexity and data fragmentation across CRM, marketing, transaction and back-office platforms. For housing professionals, that shift affects how easily agents can run campaigns, how consistent brokerage brands appear across markets and how associations demonstrate member value.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.