Century 21 Americana expands into Montana

Century 21 Americana has expanded into Montana through the addition of Century 21 Hometown Brokers, a leading brokerage in Billings and the top-performing Century 21 affiliate in the state.

The move marks Century 21 Americana’s first entry into Montana and extends its footprint beyond Arizona and Nevada as part of a broader growth strategy across the western U.S.

The Billings office will now operate as a branch of Century 21 Americana.

“Yellowstone County continues to emerge as a dynamic and expanding market, with steady residential demand, a strong business community and significant new developments shaping the city’s future,” said Juan Martinez, president of Century 21 Americana. “Expanding into Montana allows us to continue building a stronger presence across the West while connecting more communities with the experience, tools and support that define our brokerage.”

As part of the transition, longtime Hometown Brokers owner Mark Dawson will remain as principal broker and assume the role of president of Montana operations. Todd Harp, a 25-year veteran of the company, will serve as supervising broker.

“Mark is one of the primary reasons we made the decision to expand into Montana,” Martinez said. “Mark and Todd are incredible leaders with a proven track record, and nobody understands the Billings market better. We are confident in their leadership.”

Century 21 Americana — which recorded more than $325 in transaction volume last year, according to RealTrends Verified rankings — said it plans to pursue additional growth opportunities throughout Montana, including future acquisitions and brokerage partnerships.

“This transition allows us to bring the strength, technology and scale of Century 21 Americana to Montana while maintaining the local relationships and leadership that built our success,” said Dawson. “We are proud to remain rooted in Billings while positioning ourselves for the next chapter of growth. We have so many great people working here, and we’re excited for the next 25 years.”

Agents in the Billings office will gain access to Century 21 Americana’s training programs, marketing resources, technology platform and broader support network.

Century 21 Americana, owned by Juan and Elizabeth Martinez, operates offices across Nevada, Arizona and Montana and has more than 450 sales associates. It has been affiliated with the Century 21 brand since 2012.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.