Benutech offers predictive analytics suite for agent and loan officer prospecting

Benutech has launched two predictive analytics products aimed at helping real estate agents and mortgage loan officers identify potential home sellers and refinance candidates before they enter the market.

The products, SellScore and RefiScore, are available through the company’s TitleToolbox platform.

“SellScore and RefiScore give our clients the ability to stop guessing and start closing,” Brian Fox, vice president of business development at Benutech, said in a statement. “Most platforms rely on off-the-shelf demographic data, but our algorithm uses a weighted system of behavioral indicators and historical trend-mapping.

“We don’t just tell you who lives somewhere — we tell you what they’re likely to do next. That’s a fundamental shift in how real estate professionals can approach prospecting.”

According to the company, SellScore is designed to identify homeowners who are statistically likely to list their homes within six to 12 months. RefiScore is intended to help loan officers identify households that may be candidates for refinancing based on market and behavioral factors.

Benutech said the tools rely on a proprietary analytics system that evaluates thousands of data points to generate probability scores. The platform also includes a feature called Pattern Recognition, which the company said identifies life-stage changes and behavioral trends that may indicate a homeowner is preparing to buy, sell or refinance.

“The real estate professionals who win in today’s market are the ones who show up first,” Fox said. “SellScore and RefiScore let you focus your budget exclusively on the top five or ten percent of households most likely to transact, instead of blanket-mailing entire ZIP codes. The ROI difference is dramatic.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.