Baird and Warner names Jeanette Cutler chief marketing officer

Jeanette Cutler moved to Baird & Warner as chief marketing officer from Beam Suntory, where she served as global vice president of brand and capability.

The Chicago-based brokerage announced her appointment on Monday, saying she will oversee strategic marketing, brand, communications and growth programs for the 170-year-old, family-owned firm.

Cutler brings experience from the consumer packaged goods and luxury sectors, most recently at Beam Suntory, where she worked across a portfolio of internationally recognized spirits brands. Her background includes developing brand platforms intended to support both revenue growth and customer engagement.

At Baird & Warner, she is charged with aligning brand positioning and business performance for the company and its nearly 2,700 broker associates and staff in 30 offices, according to the announcement. Her remit covers marketing, communications and brand development, with a mandate to partner with leadership to support agent productivity and reinforce the firm’s market share in Chicagoland.

“Jeanette is an accomplished marketing leader with expertise in brand strategy, communications and operations that will be a tremendous asset as we continue to grow and innovate,” Steve Baird, president and CEO of Baird & Warner, said in the announcement. “She has a proven track record of building brands, driving business results and creating connections that resonate with consumers.”

Cutler said she was attracted to Baird & Warner’s independent ownership and emphasis on agent support.

“Baird & Warner occupies a unique position as Chicago’s premier independent real estate brokerage,” Cutler said. “I was drawn to the company’s culture of independence and focus on agent-first support through innovation to create better experiences and outcomes for agents and consumers.”

Her hire follows two other leadership moves this year: In May, the company named sixth-generation family member Lucy Baird chief stewardship officer and vice chair of the board, and elevated Laura Ellis to chief revenue officer.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.