2026 RealTrends Verified: Perry Group scales in Utah with systems and culture

Founded by Jack Perry and his two sons, Michael and John Perry, the Utah-based Perry Group, brokered by The Real Brokerage, has grown significantly from the team’s humble beginning. In 2025, the team was made up of 250 licensed real estate professionals with five offices serving clients across much of Utah. In total, the team closed 1,547 transaction sides, totaling $892.80 million in sales volume, earning the enterprise-sized team the No. 8 and No. 5 ranks in the country by sides and volume, respectively, in the 2026 RealTrends Verified The Thousand rankings. 

“They grew the team pretty organically by inviting friends and family to get involved with real estate with them,” Emily Martin, the COO of The Perry Group, said. 

According to Martin, organic growth is still one of the team’s primary sources of expansion, as agents continue to invite their friends and other professionals in the industry to join The Perry Group.

Keys to organic growth success

Martin said one of the reasons the team works so well for so many agents is that they have clear systems agents can easily plug into.

“They can run their business without having to think about the operational side,” Martin said. “We help agents do what they do best, which is connect with people.”

The team provides agents with everything from an in-house marketing team to technology to lead generation services through Zillow’s lead referral programs. 

“Overall, there is a lot of value that our team provides for agents, and we have always focused on making sure we are providing things that are relevant for agents and on the cutting edge of technology and strategy,” she said. 

Culture is key

Beyond the team’s systems and technology, Martin said the team’s collaborative culture also helps their agents thrive. 

“Within The Perry Group, our agents are very willing to share ideas and strategies, what is working and what isn’t and we all work to help agents refine their businesses,” Martin said. “Really, I think the biggest thing for us is just making sure that our agents are happy, productive and see value in the team because if they are, we are going to continue to grow because they are going to invite more people to join.” 

Working to maintain this culture across such a wide agent base, Martin said, is not a simple task, noting that each office within the team has its own unique internal culture. 

“Our three business owners, Michael, Jack and John, are all very involved in the business and interact with our agents regularly, so they are getting that real-time feedback and they know what our agents need and want to see in ways the team could be providing them more value,” Martin said. 

Boo Maddox, the team’s president, added that as the team has grown over the past few years, adding more and more offices, they are actively working to figure out how much autonomy each office should have and how much they want things done “The Perry Group way.” 

“Even though we are a team, we are looking at how we integrate each other into other offices,” Maddox said. “Hopefully if you talk to us in a year this is something we have made some progress on because the team is so different than it was a few years ago.” 

Vision for the future

Looking ahead, Martin said the team is aiming for 2,000 transaction sides in 2026 and they are on track to hit that goal.  

“We have been growing consistently over the past three years. I was on a call a few months back with one of our well-respected coaches, and we were wondering if this was a fluke. He said that this is not happening by accident. We have the systems in place for the growth, and I think Jack Perry has really been a great driver of that growth, pushing his sons and pushing us to find ways to make things work, trust the opportunities and create something that makes people want to raise their hand and join,” Martin said.